Distributors are increasingly figuring out which products they need to ship to a client store by directly monitoring how fast goods fly off the shelves. And many of those distributors aren't bothering to tell their own suppliers what they need to do to make those shipments on time. They expect them to know. But that takes a willingness to both take on more responsibility and, work collaboratively.

Closer collaboration with is essential to meet the challenges head on. Understanding your customers means understanding their reasons for buying the product/service.

Identifying customers requires answering three basic questions:

1. Who are your customers?
2. Where are your customers?
3. How can you access your customer’s information?

Who Are Your Customers?

Do you know what your typical customer will purchase? Do you know how you can determine the number of customers who fit the description? You should be able to answer: Yes! In order to reach current and potential customers effectively and efficiently, the OMS CRM has the potential to be one of the most profitable tools for you. For distributors this means familiarity with your customer base.

Where Are Your Customers?

The OMS ERP CRM will easily help you identify where these customers are located. The OMS ERP CRM will present a clear and concise single page of your customer’s profile, letting you decide how you want to market your product based on your ability to reach these consumers.

What Can the OMS Customer Relationship Management Do for You?

The OMS ERP CRM delivers searchable and filtered information that displays…

CUSTOMER RESEARCH & CUSTOMER SATISFACTION - What your customers are telling you and how are you responding.

INFORMATION MANAGEMENT - All relevant customer data helping you to understand your best customers and what they are buying over time.

CUSTOMER LOYALTY & RETENTION - Tells you if your customers are buying more and, recommending your products & services.

CUSTOMER COMMUNICATIONS - Tells you how customer communications impacts satisfaction and bottom-line results.

CUSTOMER & EMPLOYEE INTERACTIONS - Assists your frontline and management employees maximizing every face-to-face and on-the-phone Moment of Truth.

SALES & BUSINESS DEVELOPMENT - Provides your sales force with the most up-to-date and historical information on your customers.

CORPORATE CULTURE - Enhances your employee’s passion about the customer and help you to deliver the most profitable customer’s to you.